The Great Surtex Adventure: 2013 Edition

Hi there all you shiny happy people! We’re back from our annual trip to Surtex. For those of you who don’t know, Surtex is an art licensing trade show held each May in New York City at the Javits Center. Artists and agents of
all styles exhibit their portfolios. Manufacturers from all industries attend looking for the perfect art to make their product the hottest thing since pre-pregenancy Kim Kardashian hit the scene. ;) (Although, I’ve got to say, I
didn’t  think her “Mrs. Doubtfire” Met Gala floral frock was that bad, but obviously, I’m such a sucker for floral anything. The gloves were definitely too much though.) This was my 3rd year exhibiting, and seems the most promising yet!! I met with so many stellar companies, chit-chatted with so many fabulous people, and simply
had a ball!!

This year, we decided not to drive out, but instead ship a crate and fly out since we had enough air miles for two free tickets…SCORE! Although I must say, we did miss the 3 day road trip in our rented Dodge Caravan through some of the prettiest states.

Not to bore you with logistical details, but we got lots of inquiries from other artist at the show on how we shipped everything, so I thought I would share. We didn’t ship anything via the Surtex contracted services. We found them to be a lot more expensive than shipping on our own. Luckily, we could ship from my parent’s shop so we avoided any gate or forklift charges. A generous friend allowed us to ship to his warehouse in Jersey City so we didn’t have a crate storage fee. We rented a U-Haul, drove to Jersey City, and unloaded the crate ourselves to avoid the crazy “transport” fee from the warehouse to the Javits Center. We also shipped the 8′ x 10′ backdrop and another box via Southwest Cargo. We never had used this service before, but it was super easy, the Southwest folks were so very friendly and kind, and the service was sooo much cheaper than shipping via another service. The only deal-pickle with using Southwest Cargo is you have to drop off and pick up from the airport. This really wasn’t a problem for us because we live close to Dallas Lovefield, and then the Newark airport was on the way to the warehouse in Jersey City.

Okay, okay enough with the blah blah logistics…let’s get on with the show…
Please excuse the poor image quality…this chick left her camera at home, but thankfully for my trusty iphone, I had something to snap a few pics with. What ever did we do in the stone age without cellphones?

I was quite pleased how our little corner of the Javits Center came together. It might have been cold & rainy outside, but the sunshine was shining in full-force in the land of Iza Pearl.

The show went so well, and I’m so very excited about the possibilities of working with the fabulous companies that I met for the first time, and as always, it’s so very nice to meet with existing clients. I have a list of about 25 dream companies I’d love to work with with pinned up in my office, and 8 off that list stopped by or contacted me just prior to the show. Making connections and nurturing those relationships are key…and of course, most importantly, creating, creating, creating, better and better art. Fingers, toes, arms, legs, and eyes crossed some amazing partnerships happen!!
One of the best things about Surtex is chit-chatting with fellow artists. I always find it amazing how often times the emotions, fears and experiences amongst us are often so similar. I truly feel a sense of friendliness, belonging and cheerleading within this terrific tribe of artists. My little intersection was filled with crazy talent…the dynamite Diane Kappa, the darling Nicole Tamarin, the splendid Stacy Peterson, and the magnificent Megan Hain.

The National Stationary Show coincides with Surtex. It’s such a fun show to walk through…especially when one of my new products was making their debut and I was able to see the finished product in person for the first time!  These designer post-it note are triple fantastic! Be sure to check them out here!

The show was a whirlwind of excitement and all-in-all a fantastic time. It’s always bittersweet taking down the booth on the last day…you’re exhausted, but sad to see the show over and everyone going their separate ways. I never have enough time to go by and visit with everyone I want to, and hope to do a better job staying in touch with my Surtex friends throughout the year.

I’m so blessed to have family in NYC that we get to visit with when we are out for the show. I always get to
spend a little girls’ time with two of my favorite little ladies, and we’ve started a tradition of our own.

Finally, after a wonderful week, it was time to head home…Just for fun, here is a little animation of the painting process of the backdrop we used in the booth. I decided to paint instead of doing large format print this year to save a few buck-a-roos and to try something new. I totally love to paint, and don’t nearly do it enough. It was quite the undertaking, but worth every late, late night. We (ahem, Mr. Iza Pearl) built a free standing wall in our garage to paint it on, and after each color (when I remembered) I snapped a picture…sort of fun to see it come to life.



  1. izapearl says:

    cool back drop good job wissy ! thumbs up :)

  2. Elle says:

    Of course I <3, <3, <3 reading and seeing the latest Iza Pearl news! You are so talented and I envy the adventure you are on!
    Blessings to you, Mr. Iza Pearl and Ruby!
    <3 U!


  1. [...] Meet Melissa from Iza Pearl, her booth is very famous at Surtex, I think it’s lovely and so her. It was her 3rd year, she always captures her adventure in her blog, for more of Melissa’s info check her Surtex 2013 Adventure. [...]

  2. [...] you’ve read any of my posts on Surtex, you know that my husband and I go a little crazy and over-the-top when it comes to booth design. [...]

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